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MPI Increases Funding to Operation Red Nose and Adds 9th Host

Manitoba Public Insurance (MPI) has increased its funding of Operation Red Nose (ORN) by $35,000 to $90,000 annually. The new funds are earmarked for increased promotion and host support, including adding a ninth local host in Arborg and Riverton.

MPI has allocated $20,000 to an expanded print and radio campaign to remind Manitobans to use ORN for safe transportation home during the holidays. The remaining $15,000 will support the provincial and local hosts of ORN.

“We are grateful to MPI for their increased support and partnership,” says Judy Murphy, President and CEO of Safety Services Manitoba (SSM), the provincial host of ORN. “Operation Red Nose is a much-loved program that helps Manitobans stay safe during the holidays.”

MPI and SSM are happy to see Operation Red Nose continue to grow with the expansion into Arborg and Riverton. “Operation Red Nose is a great way for local organizations to promote road safety, bring a positive message to their communities and raise funds to support youth sports programs,” says MaryAnn Kempe, Vice President, Community & Corporate Relations for MPI. “We are thrilled to welcome Arborg and Riverton as our ninth location.”

In 2010, ORN ran in eight communities across Manitoba: Brandon, Flin Flon, Gimli, Portage la Prairie, Selkirk, The Pas, Thompson and Winnipeg. MPI funding supports community hosts, administration and marketing of Operation Red Nose (ORN).

“In 2010, ORN raised over $55,000 for community hosts, an increase of more than $12,000 compared to 2009,” says Murphy. “With this additional funding, we are excited to see the program continue to grow and be successful across the province.”

SSM and MPI will launch the 2011 campaign on November 18.

Media release

Operation Red Nose backgrounder