• Eldeen Pozniak







     Keynote Address – Wednesday, January 23

    Safety – Make it Stick

    Safety messages, how can we make them stick? Why can everyone remember that urban legend, a rumour, or a story told over a couple of drinks but walk out of a safety meeting and not remember the topics discussed that day. As Safety Professionals, we communicate in a variety of ways and at times struggle with why our communications did not get attention, resonate, or get the message across like we expected. The concepts that will be discussed in this session are the stickiness factors – simple, unexpected, concrete, credible, emotional and stories. This session overviews principles of stickiness that one can apply to ensure successful safety messages and communication – sticks – that the information is understood, its remembered and it changes something.

     Assembly Day – Tuesday

    Are We Speaking the Right Language – Multicultural Considerations for Safety and Communications

    Well known for her sense of humour and down to earth approach, Eldeen uses experiences from her consulting practice and personal life to deliver timely, well researched and insightful thoughts about the importance of cultural intelligence in safety programs.

    As we become an increasingly global community, it is important to look at how plans are developed in communications and training with considerations for multicultural influence. Eldeen’s presentation will discuss cultural intelligence and demonstrate the application of 5 culture scales that should be considered when working with and communicating with multicultural groups.


    Eldeen is recognized nationally among safety associations across the world. She received both regional and national Safety Professional of the Year awards in Canada and was honoured by American Society of Safety Engineer’s (ASSE) publication 100 Women – Making a Difference in Safety. Eldeen has been inducted into the Saskatchewan Safety Hall of Fame and was more recently recognized for her contributions to safety with an invitation to the May 2017 RoSPA celebration garden tea party at Buckingham Palace in England.

    With a diverse educational background, Eldeen demonstrates her commitment to her craft with more than 25 years of experience as an advisor and consultant in various industry sectors. From advising clients in government organizations and businesses to lecturing at post-secondary institutions, Eldeen also remains involved in with volunteer positions in safety and health-related associations.

    Eldeen is a Canadian Registered Safety Professional (CRSP), a Certified Health and Safety Consultant (CHSC), a Certified Health and Safety Management System Auditor (CHSMSA), a Fellow of the International Institute of Risk and Safety Management (FIIRSM) and a Chartered Member of the Institute of Occupational Safety and Health in the UK (CMIOSH). She is the former President of the Canadian Society of Safety Engineering (CSSE) as well as the former President of the International Network of Safety and Health Professional Organizations (INSHPO).