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Driving The Brand

Improve Corporate Driver’s safety, attitudes & company image on the road

Drivers operating corporate vehicles are brand ambassadors – their behaviour behind the wheel affects your organization’s image on the public roadway.

Reduces accidents

Reduces lost time injuries

Reduces insurance premiums

Improved company image

Protecting your future

Manage driver attitude and behaviour

Let our experienced, engaging instructors show your fleet operators how their driving can enhance – or damage – your company’s brand. Your drivers will learn how to manage their driving skills, attitudes, and behaviours in this interactive workshop.


Course Location: SSM or on-site
Course Duration: 3-4 hours 
Course Fee: $149/person
Group Rate: Minimum $900 charge for a dedicated class – $90/person. Inquire for larger group discounts above 25 people.
Training outside of Winnipeg may be subject to higher pricing

Students who take The Driving The Brand Course will learn:

  • How employees directly affect the company’s brand, and their responsibilities as fleet operators
  • Managing driver complacency, distractions, attitudes, and behaviours
  • Winter driving best practices
  • Alcohol, next-day impairment, and cannabis

Ask us about customizing a workshop for your company.

Driving the Brand for School Bus Drivers:

  • SSM trains school bus drivers with the Driving the Brand programming each year
  • Contact us to learn more about this customized programming

Get In Touch

Contact Us To Find Out If A Professional Safety Consultant Is Right For Your Business

DTB - Get in Touch