Driving the Brand
Make sure your corporate drivers are good brand ambassadors
Course Location: SSM or on-site
Course Duration: Half day or full day
Course Fee: Depends on the class size and course duration. Contact SSM to get a quote.
Training outside of Winnipeg may be subject to higher pricing
Drivers operating corporate vehicles are brand ambassadors – their behaviour behind the wheel affects your organization’s image on the public roadway.
Let our experienced, engaging instructors show your fleet operators how their driving can enhance – or damage – your company’s brand. Your drivers will learn how to manage their driving skills, attitudes, and behaviours in this interactive workshop.
- How employees directly affect the company’s brand, and their responsibilities as fleet operators
- Managing driver complacency, distractions, attitudes, and behaviours
- Winter driving best practices
- Alcohol, next-day impairment, and cannabis
Ask us about customizing a workshop for your company.
School Bus Driver Application
- SSM trains school bus drivers with the Driving the Brand programming each year
- Contact us to learn more about this customized programming