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Driving the Brand

Make sure your corporate drivers are good brand ambassadors

Course Location: SSM or on-site
Course Duration: Half day or full day
Course Fee: Depends on the class size and course duration. Contact SSM to get a quote.
Training outside of Winnipeg may be subject to higher pricing

Course Description

Drivers operating corporate vehicles are brand ambassadors – their behaviour behind the wheel affects your organization’s image on the public roadway.

Let our experienced, engaging instructors show your fleet operators how their driving can enhance – or damage – your company’s brand. Your drivers will learn how to manage their driving skills, attitudes, and behaviours in this interactive workshop.

Learning Outcomes

  • How employees directly affect the company’s brand, and their responsibilities as fleet operators
  • Managing driver complacency, distractions, attitudes, and behaviours
  • Winter driving best practices
  • Alcohol, next-day impairment, and cannabis

Ask us about customizing a workshop for your company.

School Bus Driver Application

  • SSM trains school bus drivers with the Driving the Brand programming each year
  • Contact us to learn more about this customized programming



Contact us to register