Driving The Brand

Improve Corporate Driver’s safety, attitudes & company image on the road

Drivers operating corporate vehicles are brand ambassadors – their behaviour behind the wheel affects your organization’s image on the public roadway.

Reduces accidents

Reduces lost time injuries

Reduces insurance premiums

Improved company image

Protecting your future

Manage driver attitude and behaviour

Let our experienced, engaging instructors show your fleet operators how their driving can enhance – or damage – your company’s brand. Your drivers will learn how to manage their driving skills, attitudes, and behaviours in this interactive workshop.

Students who take The Driving The Brand Course will learn:

How employees directly affect the company’s brand, and their responsibilities as fleet operators
Managing driver complacency, distractions, attitudes, and behaviours
Winter driving best practices
Alcohol, next-day impairment, and cannabis

Ask us about customizing a workshop for your company.

Driving the Brand for School Bus Drivers:

SSM trains school bus drivers with the Driving the Brand programming each year
Contact us to learn more about this customized programming